面对金融危机下的市场,有的企业变压力为动力,改革体制、革新技术、创新产品,在激烈的市场竞争中赢得了主动权;有的企业未转变观念,不能适应变化的市场环境,究其原因,主要是在市场营销中存在问题。企业市场营销中存在的问题1.营销观念未转变。一些国有企业对买方市场仍然奉行传统的产品观念 Faced with the market under the financial crisis, some enterprises have turned pressure into impetus, reforming their systems, innovating technologies and innovating products, and have won the initiative in fierce market competition. Some enterprises have not changed their concepts and can not adapt to the changing market environment. The reason, mainly in marketing there is a problem. Problems in corporate marketing 1. Marketing concept has not changed. Some state-owned enterprises are still pursuing the traditional product concept of the buyer’s market