美国学者约瑟夫·派恩和詹姆斯·吉尔摩提出继农业经济、工业经济、服务经济时代后,人类社会进入体验经济时代。我国随着人均收入提高,恩格尔系数降低,休闲娱乐需求增长,服务经济时代与体验经济时代同时到来。随着体验经济时代的到来,商业也发生了巨大的变化,已经从原来的以卖方为中心转到了以买方为中心,满足顾客需求已经成为商业企业未来 American scholar Joseph Pine and James Gilmore proposed following the agricultural economy, industrial economy and service economy era, human society entered the experience economy era. With the increase of per capita income in our country, the Engel’s coefficient is reduced, the demand for recreation and entertainment is increasing, and the era of service economy and the experience economy come at the same time. With the advent of the era of experience economy, business has undergone tremendous changes, from the original seller as the center to the buyer as the center, to meet customer needs has become the future of commercial enterprises