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碧海蓝天,风景如画,中国纺织品牌文化博鳌论坛近日在海南博鳌召开。本次论坛主要是对2005—2010年开展的中国纺织十大品牌文化推介活动进行回顾和总结。作为回顾和总结的成果,这次会议推出了“中国纺织品牌文化50强”、“中国纺织服装领军人物”、“中国纺织品牌文化建设领军奖”等示范典型。这些示范典型以其独特的品牌文化内涵、丰富的品牌文化建设成果和与时俱进的创新精神,成为我国纺织品牌文化建设的引领力量,具有很强的说服力和示范效应。当品牌文化在纺织服装行业蔚然成风时,中共十七届六中全会通过的《中共中央关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》也在日前公布,提出到2020年要努力建设社会主义文化强国,这一战略与纺织强国中的品牌强国目标不谋而合,可见文化的影响力有多大,是不可忽视的力量。文以兴邦,同样,文亦振企。纺织强国的实现,需要品牌,更需要文化的支撑。
Blue sky, picturesque scenery, the Chinese textile brand culture Boao Forum recently held in Bo’ao, Hainan. This forum mainly reviews and summarizes the promotion activities of China’s top ten brands of textiles launched in 2005-2010. As a result of review and conclusion, the conference launched model demonstrations such as “Top 50 Chinese Textile Brand Culture”, “Leader of Chinese Textile and Garment Industry”, “Leading Award of Chinese Textile Brand Culture Construction”. These exemplary models have become the leading force in the building of China’s textile brand culture with its distinctive brand culture connotation, rich brand culture construction achievements and innovative spirit of advancing with the times. It has strong persuasiveness and demonstration effect. When the brand culture became common practice in the textile and apparel industry, the “Decision of the Central Committee of the Communist Party of China on Several Important Issues concerning Deepening the Great Development and Prosperity of Socialist Culture,” which was approved by the Sixth Plenary Session of the 17th CPC Central Committee, was also announced a few days ago. Efforts must be made to build a socialist country with a strong culture. This strategy coincides with the goal of building a powerful country in the textile power. It shows how influential the culture is and can not be ignored. In order to Xingbang, the same, Wen Zhen enterprises. The realization of textile power needs brand, but also need cultural support.