随着经济社会的快速发展与交通条件的大力改善,以“吃农家饭、住农家屋、享农家乐”为主要内容的“农家乐”在悄然兴起,成为发展农村经济,增加农民收入的有效途径。然而众多“农家乐”旅游的创业者和投资者大都只看重其投资低、见效快、经营简单的优点,对创办“农家乐”的风险并没有充分的认识。事实上,从目前来看,我国农家乐旅游在经营管理方面存在提供产品单一、文化含量低、重游率低等问题,这些都对农家乐的创办构成了风险。很多地 With the rapid development of economy and society and the drastic improvement of traffic conditions, “peasant music” whose main content is “eating peasant food, housing peasant families and enjoying farm music” is quietly emerging as a way to develop rural economy and increase peasant income Effective way. However, most of the entrepreneurs and investors of “farmhouse” travel value most of their merits only because of their low investment, quick response and simple operation. They do not fully understand the risk of establishing “farmhouse”. In fact, from the current point of view, there are some problems in the management of farm tourism in our country, such as providing single product, low cultural content and low revisiting rate, all of which pose a risk to the establishment of farmhouse music. Lots