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黑龙江有家生产一次性卫生筷的企业,产品全部销往日本。该企业表面上经营得红红火火,但由于产品售价太低,利润很有限。后来该厂派专人到日本考察。考察人员发现:快节奏的生活使日本不少公司职员都忘记了日期。他将这个信息及时反映给公司领导,该厂马上改进生产工艺:在筷子上印上星期一到星期日的字样,一套七双,卖给快餐店。除此之外,还生产一些印有“母亲节”、“樱花节”、“情人节”、“成人节”等字样的祝福筷,这样,筷子起到了提醒日期的作用,情调和人情味也大大增强了,筷子的价格因此水涨船高,由以前的每箱90元人民币提高到320元人民币。此举让该企业获利颇丰。
Heilongjiang has a company that produces disposable chopsticks and sells all of its products to Japan. The company’s business is flourishing, but due to the low price of the product, profits are limited. Later, the factory sent someone to visit Japan. Investigators found that fast-paced life has caused many Japanese company staff to forget the date. He timely reflected this information to the company’s leadership, and the plant immediately improved the production process: printed on the chopsticks from Monday to Sunday, a set of seven pairs, sold to fast food restaurants. In addition, some blessing chopsticks printed on the words “Mother’s Day”, “Sakura Festival”, “Valentine’s Day”, “Adult Festival”, etc. are also produced. In this way, chopsticks serve as reminder dates. The role, sentiment and human touch have also been greatly enhanced. The price of chopsticks has thus risen, rising from the previous 90 yuan per case to 320 yuan. This move made the company profitable.