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客户细分有助于电力企业更好的了解客户,为客户提供差异化的服务,满足客户多样化的需求,有效促进企业经营运作效益的提升。因此本文将大数据与传统营销策略结合,以东莞供电局的客户为基础进行了客户细分,为电力企业实现更好的客户服务提供经验借鉴。
Customer segments help power companies better understand customers, provide differentiated services to customers, meet diversified needs of customers, and effectively promote the improvement of operating efficiency of enterprises. Therefore, this article combines big data with traditional marketing strategies, and carries out customer segmentation based on customers of Dongguan Power Supply Bureau to provide experiences for electric power enterprises to achieve better customer service.