Shape setup (SSU) system is the core technology for hot strip mill (HSM). A precise SSU system was used to improve the strip quality for HSM. The function of SSU, setup, and feedback was introduced. The main mathematical models of roll gap profile and longitudinal strain difference are set up. Strip profile allocation strategy was researched according to the SSU system of a domestic 1 700 mm HSM. The SSU system was put into practical use and the measurement results showed that strip flatness variation and strip profile variation could be controlled in target scope.