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现代零售业的发展正呈现出多样化的发展方向和趋势,传统零售业的销售业态不断发展,新业态层出不穷。零售业的营销策略的组合方式,是区分不同业态的主要根据。本文主要是针对零售营销策略组合及零售业态多样化进行了研究。其中包含零售经营形态的多样性,以及零售业的营销组合分析。以便更好的推动零售业的良好快速发展。
The development of modern retail industry is showing a diversified development direction and trend. The sales pattern of the traditional retail industry continues to develop and new business patterns emerge in an endless stream. The combination of retail marketing strategy is the main basis for the distinction between different formats. This article is mainly for the retail marketing strategy portfolio and diversification of retail formats were studied. It includes the diversity of retail business models and the marketing mix analysis of the retail industry. In order to better promote the rapid and rapid development of the retail industry.