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随着现代企业经营环境的变化,各个企业都十分注重品牌与品牌文化的培育和打造,将文化的力量注入自己的产品中来,从而提高企业的市场竞争力、寻求竞争优势。本文从品牌文化的培育角度阐述了我国石化企业如何加强品牌文化建设,以提升石化企业的核心竞争力、促进石化企业不断做大做强。
With the changes of the business environment of modern enterprises, all enterprises attach great importance to cultivating and building brand and brand culture, injecting the power of culture into their own products, thereby enhancing their market competitiveness and seeking competitive advantages. This article elaborates how to strengthen the brand culture construction of our country’s petrochemical enterprises from the angle of cultivation of brand culture so as to enhance the core competitiveness of petrochemical enterprises and to promote the petrochemical enterprises to continuously enlarge and strengthen.