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近几年,众筹漂洋过海来到中国,一时间红遍了长城内外、大江南北,很多人认为一旦众筹成功就万事大吉,殊不知众筹成功只不过是万里长征走完了第一步。是否具备媒体思维方式,将可能对产品转型成功产生直接影响。什么是媒体思维?在我看来,至少包含了以下几个层面的意思。
In recent years, crowdfunding has traveled across the sea to China. For a time, it has become popular in and out of the Great Wall. Many people think that once the crowdfunding success is successful, everyone knows that the success of crowdfunding is only the first step toward the Long March. Whether or not there is a media way of thinking will likely have a direct impact on the success of a product’s transformation. What is media thinking? In my opinion, at least contains the following aspects of the meaning.