Garment:Themed on“innovation”and“development”

来源 :China Textile | 被引量 : 0次 | 上传用户:hcai5188
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
   Enhanced brand advantages
  Looking back to these five years, the theme of China’s garment industry could be summarized as“innovation” and “development”. The industry has made great achievements based on active exploration of new ways through continuous coping with unprecedented difficulties and pressures, laying a solid foundation for further development.
  The achievements include not only the growing increase of the industry but also the improved industry quality and enhanced brand advantages. Specifically, there are six main characteristics: the adjustment of industrial structure was accelerated with increasingly obvious synergistic effect; product creativity and market structure were improved; high and new technologies were widely used, effectively improving production efficiency; the advantages of brand groups emerged with a substantial increase in the contribution rate of the brands; continuous innovation of business models help speed up the construction of market service system; multinational operations achieved new breakthroughs.
   More scientific industrial chain system
  The competition among garment brands is actually to compete in the industrial chain. For example, Uniqlo is supported by a rapid-reaction supply chain system including various outstanding enterprises engaged in fibers, fabrics, design and R&D, manufacturing, and logistics. To be powerful from large in scale, China’s garment industry must rely on a sound modern integrated innovation system in the industrial chain. However, for so long a period, some companies have been blindly practicing the so-called “channel first” philosophy, constantly setting up shops. Such rapid expansion was not based on rational analysis of the market and consumption, without attaching enough importance to the upstream fiber, fabric, and manufacturing companies.
  Although we are talking about the importance of the product, we have not really viewed the product as the core. Faced with this situation, during the 12th Five-Year Program period, we have made active adjustments, trying to improve the industrial integrated innovation system, which has effectively promoted the coordinated development of downstream industries and has made great progress in the industrial collaborative innovation.
  Of course, we still have to notice that currently China’s most outstanding fabric businesses and the best garment manufacturing enterprises are still providing services to international brands, which has not caused enough attention from domestic apparel brands. For Chinese clothing brands, there is still a long way to go in the construction of industrial chain. We must, in the first place, clearly recognize our position in the industrial chain, aiming to be professional, proficient, and practical, so that innovation will truly become a driving force for enterprise development. On this basis, it is required to give full play to the Internet technology and make great   efforts to build digital and networked system of coordination
  and cooperation, striving to create an international industrial chain full of science, quality and efficiency.
   Faster IT applications
  We have now entered the age of the Internet, and this is a new era. Information technology is changing the exchanging ways and production methods, but can not change the nature of the industry. It is a tool, a means and a platform to help us to create a broader space for development. Internet, on the one hand, can reduce the asymmetry of information between us and consumers to strengthen communication and contact, in order that we can better understand and interpret the changes in consumer demand; on the other hand, IT application in the whole industrial chain contributes a lot to build a better market rapidresponse system, which is the consumer-driven business model change in the new economic era.
  The core purpose is to provide consumers with the best products and services. We must learn the lesson from past conceptualization, and firmly grasp the nature and future of industry.
  In this context, we must realize that the garment industry is ushering in a new round of technological revolution and industrial revolution, which is a major support and significant opportunity for industrial transformation and upgrading. We need to accelerate the pace of scientific and technological progress, to reconstruct the relationships between brands, consumers and markets to change the production paradigm and value creation mode based on the depth integration of information technology and the industry.
其他文献
CEMATEX (Comité Européen des Constructeurs de Machines Textiles) is an organization comprising 9 national European textile machinery associations in the free market economy.  CEMATEX is the owner of I
期刊
ITMA 2015.in Milano.has been outstanding despite the global uncertainties.Bruno AM ELINE.the President of the French machinery manufacturers association confirms:"the French exhibitors met mony more c
期刊
France is the 6th exporter of textile machinery worldwide and Turkey is its second most important market. ITM is the leading textile machinery fair in Turkey.  Hubert TRETSCH (Superba’s marketing mana
期刊
Dyeing and printing industry is the most important step in creating added value and enriching design and color in textile industry. It is the technology intensive industry with complicated technology,
期刊
As the “aircraft carrier” of domestic textile machinery industry in China, CHTC is a deservedly industry leader on the road of developing advanced equipment manufacturing industry and promoting the ma
期刊
China Textile City, located at Yangtze River delta and founded in October 1988, is the worldrenowned textile-specific wholesale market in China for the largest size in market area, the highest record
期刊
At present, Chinese textile enterprises have largely slowed down their demand for textile machinery products compared to several years ago owing to the economic slowdown in China. As for the impacts t
期刊
There’s no doubting that year 2015 is a very special year as a cross-point from “the 12th FiveYear Program” to “the 13th Five-Year Program”, impacted by the new normal of domestic and foreign economic
期刊
During the 12th Five-Year Program, China Technology Textile is fast developing with expanding scale, increasing benefit and significant achievement, the sub-sectors is also advanced and application ex
期刊
During the period of 12th Five-Years Program, as the global and science progress, Chinese knitting industry relying on innovation and transformation has developed stably. Income of main business, tota
期刊