中国报业处在一个资本进入、报纸竞争、人才流动阶段。媒体的投资热被认为是继互联网之后的第二个泡沫期,报业越来越重视报纸的营销,因而进入了同质化竞争和“厚报时代”。在这种背景下,版面的设计规划在新世纪的头两年里受到前所未有的重视,在报纸版面操作上各家报纸各显其能,争取使自己的报纸能受到消费者的青睐,在销售市场上赢得一席 China’s newspaper industry is in a stage of capital entry, newspaper competition and talent flow. Media investment fever is considered to be the second bubble after the Internet. Newspapers pay more and more attention to the marketing of newspapers, thus entering the homogenization competition and the era of thick reporting. In this context, the layout of the layout of the planning and planning in the first two years of the new century have received unprecedented attention in the operation of the newspaper version of each newspaper each show their ability to strive to make their own newspapers by consumers, in sales Win a seat in the market