论文部分内容阅读
随着“网络问政”时代的全面到来,政务微博成为现代社会管理的重要工具。政务微博在当前网络政治话语生态中正发挥着越来越重要的作用,推动着公共协商机制的形成与完善,充分显示了自身的一般特点与个性特征。政务微博话语传播呈现出引发、扩散、回落循环往复的生成机制。树立全新政务理念,强化微博舆论引导,实现微博规范发展是增强政务微博话语权的可行策略。
With the advent of “Internet politics”, the government affairs Weibo has become an important tool in the management of modern society. Government microblogging is playing an increasingly important role in the current ecology of online political discourse, promoting the formation and improvement of public consultation mechanisms and fully demonstrating its own general and individual characteristics. Government microblogging discourse presents a triggering, proliferation, down cycle of the formation of the mechanism. Establishing a new concept of government affairs, strengthening the guidance of public opinion in Weibo, and implementing the standard development of Weibo are feasible strategies to enhance the power of Weibo in government affairs.