我国加入WTO之后,跨国公司在我国市场上发起的两轮“攻势”值得关注:一是以洋家电为代表,洋品牌纷纷降价。在国内家电市场的多次价格战中一直稳坐钓鱼台的跨国公司在我国“入世”后一反常态,迅速采取了降价策略,不仅彩电、洗衣机、电热水器等许多家电产品降了价,而且索尼、三洋、东芝、松下、飞利浦、LG等著名跨国公司一路跟进;不仅低位产品降价,而且高位产 After China’s accession to the WTO, the two rounds of “offensives” initiated by multinationals in the Chinese market are worthy of attention: First, foreign appliances are represented, and foreign brands have cut prices. In the multiple price wars in the domestic appliance market, the multinational companies that have been sitting in Diaoyutai have been unconventional after China’s accession to the WTO. They quickly adopted a price reduction strategy. Not only TV sets, washing machines, electric water heaters and other home appliances have lowered prices, but also Sony , Sanyo, Toshiba, Panasonic, Philips, LG and other well-known multinational companies all along the way; not only lower prices, but also high production