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良好的声誉能够帮助企业在竞争中胜出,对于一个企业的发展尤为重要。而企业也无时无刻不面临着声誉风险,声誉的损害可能源于企业内部的不正确经营管理,也可能源于某些外部事件。由于互联网金融自身的特点,其面临着较强的声誉风险,互联网金融公司应该从企业内部加强对于声誉风险的管理。同时,形成良好的外部环境也有利于实现行业良好的声誉。
A good reputation can help companies win the competition, is particularly important for the development of a business. However, enterprises also face reputational risks all the time. Damage to reputation may result from improper operation and management within the enterprise, or may result from certain external events. Because of its own characteristics of Internet finance, which faces a strong reputation risk, Internet finance companies should strengthen the internal management of reputational risks. At the same time, the formation of a good external environment is also conducive to the good reputation of the industry.