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随着互联网技术和应用的迅猛发展,人们更愿意更容易从互联网获取资讯,参与社会问题的讨论。在传统媒体和电视媒体之后,新媒体迅速成长为第三极的信息集散和传播平台,特别是自媒体的出现和广泛应用,作为每个个体的人都会成为一个信息汇聚的平台,微博便是典型。本文旨在阐释互联网技术革新引领下的电视媒体如何创新改变,以适应发展当下的新媒体环境。
With the rapid development of Internet technology and applications, people are more willing to obtain information from the Internet more easily and participate in the discussion of social issues. After the traditional media and the television media, the new media has rapidly grown into a third-party platform for distributing and disseminating information. In particular, since the emergence and widespread application of media, as individuals, each individual becomes a platform for gathering information and weibo Is typical. The purpose of this paper is to explain how the television media under the leadership of Internet technology innovation can be creatively changed to adapt to the current development of new media environment.