信息标题要鲜明地昭示信息的本质内容,在此基础上还应努力求“变”,善于从艺术升华的高度去实现标题表意、传情和审美的结合,以求更高效、更畅达地传递信息。在语音上要变平板为起伏。汉语是最能表现出节奏美感的语言,如果在语音上对平淡呆滞的语句进行内部结构的加工调整,从声 The title of the information should clearly show the essential content of the information. On this basis, efforts should be made to “change” and be good at achieving the combination of title, teaser and aesthetic from the height of artistic sublimation in order to transmit information more efficiently and more smoothly . In the voice to change the plate for the ups and downs. Chinese is the most able to show the rhythm of the beauty of the language, if the voice of the dull and sluggish statement of the internal structure of the processing adjustment, from the sound