论文部分内容阅读
在全球化文化经济发展如火如荼的今天,艺术跨界发展已成为必然趋势。商业与艺术相互合作,既能够实现艺术品和文化的推广,又能够给商业带来经济效益。艺术作为商业品牌的“附加值”具有强大的情感号召力,给商品带来极高的美学价值,但是艺术本身并不应以盈利为目的,应始终保持其纯粹性。故应在艺术与商业的跨界合作中寻求平衡点。
Today, with the development of globalization and cultural economy in full swing, the development of art across borders has become an inevitable trend. Business and art work together, both to achieve the promotion of works of art and culture, but also to bring economic benefits to the business. Art as a commercial brand “value-added ” has a strong emotional appeal, to bring a high aesthetic value of the product, but the art itself should not be for the purpose of profit, should always maintain its purity. Therefore, we should find a balance between cross-border cooperation in art and commerce.