随着社会经济的发展和市场的开放,与日俱增的商品经济使得社会对市场营销专业的人才需求不断增加,许多高校也适应市场要求,开设了市场营销专业。但社会对人才要求在不断发生着变化,学校相应也应该有适应社会要求的人才培养模式。为了能够为市场的发展提供高素质的营销人才, With the development of society and economy and the opening up of the market, the ever-increasing commodity economy has made the society increasingly demand more professionals for marketing. Many colleges and universities also adapt to the market requirements and set up marketing major. However, the demands of the society on personnel are constantly changing. Schools should correspondingly have the personnel training mode that meets the social requirements. In order to be able to provide high-quality marketing personnel for the development of the market,