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在品牌文化建设方面,由于许多原因,我国有不少石油与化工企业在塑造品牌时陷入误区。文章以我国涂料企业品牌文化建设为例,观察了这些企业在建设品牌文化、塑造品牌时陷入误区的表现,分析了陷入误区的几种类型,并提出了应对误区的办法。
In the brand culture construction, due to many reasons, many petroleum and chemical enterprises in our country fall into misunderstandings in shaping the brand. Taking the brand culture construction of paint enterprises in our country as an example, this article observes the performance of these enterprises in the construction of brand culture and brand building. It analyzes several types of misunderstandings and proposes solutions to misunderstandings.