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每到秋季一年一度的报刊发行大战就开始了。对于邮发这一块来说还是比较规范的。特别是自去年省委,省政府开展报刊发行专项治理工作以来,行业报刊减少了,发行工作也规范了。当然无庸讳言,仍然存在行业报刊发行多而滥,严重冲击党报党刊的现象。有的部门和单位就对所属的报刊发行下达硬指标。有的地方甚至把省纠风办下达的省级部门报刊公费订阅控制数作为计划数其结果不但是控制部门报刊公费发行的目的没有达到反而冲击了党报党刊的发行。以致报纸的期发数增加了,而党委机关报的发行量却普遍下跌,这说明党报固有的读者群被挤占。下面我想就在竞争中扩大党报发行问题提点浅见。
Every fall, the annual press release war begins. For the mailing of this one is still more standardized. In particular, since the provincial party committee and government carried out special media and newspaper administration work last year, the number of newspapers and periodicals in the industry has been reduced and the circulation work has been standardized. Of course, it goes without saying that there are still many newspapers and periodicals issued in the industry, which have a serious impact on the party journal. Some departments and units issue hard-copy targets to their respective newspapers and periodicals. In some places, even if the provincial public security departments issued public subscription subscriptions for newspapers and periodicals in the provincial departments as a result of their planned numbers, they not only failed to control the purpose of public offering of newspapers and periodical press but instead had an impact on the distribution of party newspapers and periodicals. As a result, the number of newspaper issuances has risen, while the circulation of newspaper reports by party committees has generally dropped. This shows that the readership of the newspaper has been squeezed. Now I would like to make some suggestions on expanding the issue of party newspapers in the competition.