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文章从大众传媒的角度分析中国武术传播的方式、特点、意义及存在的问题,认为有必要重新认识大众传媒与当下武术文化传播的特点并清晰定位二者的关系,从而实现对武术文化的正确、有效传播,并提出了我国武术文化媒体化的相应措施。本文综合运用了文献资料法、逻辑分析法和访谈法等,以大众传媒与武术文化传播为研究对象,对武术文化和大众传媒进行分析。报纸、杂志、书籍属于印刷媒介大众传播,具有读者主动、容量大,能适应不同受众的特殊需要和兴趣,便于保存,制作成本较低的优点。广播、影视作为电子媒介大众传播,具有迅速、快捷、生动逼真、受众面广但稍纵即逝的特点。互联网以全球性、交互性、多媒体性、双向传播等特点在武术传播中发挥了巨大的作用。根据在大众传播模式下武术传播出现的问题,武术观念与大众传播模式的落后,武术价值的转移与媒介的整合不足,进而提出武术传播的全球化与本土化思考,为武术文化传播提供理论支持。
This article analyzes the ways, characteristics, meanings and existing problems of Chinese Wushu communication from the perspective of mass media. It thinks it is necessary to re-understand the characteristics of mass media and current Wushu culture communication and clearly define the relationship between Wushu culture and Wushu culture so as to realize the correctness of Wushu culture , Effective dissemination, and put forward the corresponding measures of our country martial arts culture media. This article makes use of the methods of literature, logic analysis and interview to make a comprehensive analysis of the culture of mass media and the mass media. Newspapers, magazines and books belong to the mass media of print media. They have the advantages of reader initiative, large capacity, adaptability to the special needs and interests of different audiences, ease of storage and production costs. Radio, film and television as the mass media of electronic media, with rapid, fast, vivid, broad audience but fleeting characteristics. The Internet has played a huge role in the dissemination of Wushu through its characteristics of being global, interactive, multi-media, and two-way communication. According to the problem of martial arts spread in mass communication mode, the backward of martial arts concept and mass communication mode, the shift of martial arts value and the lack of integration of medium, the author puts forward the thinking of globalization and localization of martial arts communication and provides theoretical support for the spread of martial arts culture .