新媒体的冲击对周报性质的城市广播电视报而言,更是带来重重危机,怎样突围?本文作者认为做好内容永远是核心竞争力,是媒体存在的基石。近年来,《嘉兴广播电视报》扬长避短,精心策划一个个话题,寻找新闻独特视角,发挥行业报特色,在内容的深度上下功夫,取得了一些实效。 The impact of new media on the weekly nature of the city radio and television newspapers, it is brought about a lot of crises, how to break through? The author believes that content is always the core competitiveness of the cornerstone of the existence of the media. In recent years, “Jiaxing Radio and Television Newspaper” has made some achievements by focusing on strengths and weaknesses, carefully planning one by one topics, looking for a unique perspective of news, giving full play to the features of the industry newspaper, and working hard at the depth of content.