Barrington Studios Ltd.,是美国主要零售渠道供应商,其产品主要为季节性商品,产品属于印刷品行业,包括礼品盒、礼品袋、贺卡等,其所处的行业属于劳动密集程度高,资源依赖性强,产出周期长等特征,目前美国市场在该行业处于成熟时期,本文分析了Barrington公司的产品策略、价格策略、渠道策略,并探讨公司的营销策略。 Barrington Studios Ltd., a major US retail channel supplier whose products are mainly seasonal products and belongs to the printing industry, including gift boxes, gift bags, greeting cards, etc., are located in a highly labor-intensive, resource-dependent Strong and long output cycle. At present, the U.S. market is in a mature period in the industry. This article analyzes Barrington’s product strategy, price strategy, channel strategy and discusses the company’s marketing strategy.