彩色元素是广告设计中不可缺少和运用的一部分,彩色对比和调和的运用在广告设计中能够增强广告的表现力,提高广告传播的效果,吸引消费者的眼眸。在广告设计中正确运用彩色元素是设计出优秀广告的关键之处,让受众首先从视觉的角度接受广告,本文就彩色对比与调和在广告设计中的应用就行深刻探究与讨论。 Color element is an integral part of advertising design and use of color contrast and harmony in the design of advertising can enhance the performance of advertising to enhance the effectiveness of advertising to attract the eyes of consumers. Correct use of color elements in advertising design is the key to designing excellent advertising, allowing audiences to accept advertisements from a visual point of view. This article will explore and discuss the application of color contrast and reconciliation in advertising design.