“荣”和“耻”都是一种道德情感体验。“荣”和“耻”的时代特性体现在“八荣八耻”荣辱观中。本文试阐述“八荣八耻”荣辱观所包含的情感内涵,提出通过激发荣耻道德情感,践行“八荣八耻”荣辱观的几种途径。 “Rong ” and “shame ” are all a kind of moral emotion experience. The characteristics of the times of “Rong” and “Shame” are reflected in the concept of honor and disgrace of “Eight Honors and Eight Disgraces.” This paper attempts to elaborate on the emotional connotations contained in the honor and disgrace concept of “Eight Honors and Eight Disgraces” and put forward several ways of practicing the “Eight Honors and Eight Disgraces” concept of honor and disgrace by inspiring the moral feelings of honor and disgrace.