随着社会经济的发展和进步,人们的生活水平也得到了显著的提高。与此同时,对于精神生活水平也有了更多的追求,从而使得我国的旅游业得到了飞速的发展。作为第三产业,旅游业对于相关人才的需求也变得极为急切,以致部分酒店在服务人员的选拔上提出了不同的要求,其目的也是希望能够有效实现旅游服务营销的优化。为此,本文主要针对旅游行业发展大背景下,如何加强酒店服务营销优化对策展开探究。 With the social and economic development and progress, people’s living standards have also been significantly improved. At the same time, there has been more pursuit for the spiritual life, which has led to the rapid development of tourism in our country. As a tertiary industry, the demand for tourism-related talents has also become extremely urgent. As a result, some hotels have made different demands on the selection of service personnel. The purpose is also to hopefully optimize the marketing of tourism services. To this end, this article mainly for the tourism industry in the context of development, how to strengthen the hotel service marketing optimization measures to explore.