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成也营销,败也营销一个企业的成功,首先一定是营销的成功。一个企业的失败,大部分是因为营销的失败。这是—个开始于10年前、验证于10年间、中外300家成功企业的经验总结。早在10年前,中国市场的急剧变化就开始逼迫我们去寻求营销之道。1996年,是我国买方市场形成的关键之年。我国市场开始出现全面过剩,大部分商品供大于求,其余品种也基本供求平衡。最突出的表现就是由1993年宏观经济调控和银根紧引爆的房地产行业的景气急剧下滑:大批烂尾楼的出现,大批房产项目建起来也卖不掉,大批房地产弄潮儿从海南和珠三角
Into the marketing, defeat also marketing a business success, the first must be marketing success. The failure of a business, mostly because of marketing failure. This is a summary of the experiences of 300 successful Chinese and foreign companies starting from 10 years ago and verified in 10 years. As early as 10 years ago, the drastic changes in the Chinese market began to force us to seek marketing. In 1996, it was the key year for the formation of buyer’s market in our country. China’s market began a full surplus, most of the products oversupply, the balance of the basic balance of supply and demand of the remaining species. The most prominent performance is the rapid decline of the real estate industry detonated by the macroeconomic regulation and control in 1993. The emergence of a large number of uncompleted flats and a large number of real estate projects can not be built up. A large number of real estate goers from Hainan and the Pearl River Delta