许多创业者都过惯了苦日子,但心怀做大的梦想,一旦资金到位或等来合适的时机,就想快速把梦想变成现实,于是加人、冲业绩、冲规模,甚至不惜亏损个三五年。结果到头来,这往往只是规模成长的幻象。扩张过程中控制不好节奏和成本,辛苦创业的成果就会毁于一旦。本文的主角会易佳就尝到了这个苦果。 Many entrepreneurs are accustomed to hard life, but big dreams, once the funds are in place or waiting for the right time, they want to quickly turn their dreams into reality, so adding people, punching results, rushing to scale, and even at a loss Three five years. In the end, this is often just an illusion of scale growth. Control in the expansion process is not good rhythm and cost, the result of hard work will be destroyed once. The protagonist of this article will be easy to taste this bitter fruit.