“做企业似下围棋:不入段者虽有能力生产某个产品,对顾客而言,它却是一个完全可以替代的东西;低段者只是产品有了名字和记号,但顾客仅知其名而并不一定买其账;高段者则有自己的品牌,其支撑点不仅仅是知名度,更多是顾客对品牌的忠诚度。”被称为“从鲁迅作品中‘淘金’的第一人”的张尚明如是说。 “Do the business go-go Go: Although the non-entry segment who has the ability to produce a product, for customers, it is an entirely substitutable thing; the lower segment is only the product has a name and token, but the customer only know Name and not necessarily buy their accounts; high segment who has its own brand, its support is not only known, more is the customer loyalty to the brand. ”Known as“ from the work of Lu Xun 'gold' One ”Zhang Shangming said so.