论文部分内容阅读
F1和世界杯与奥运会齐名,被誉为世界三大体育赛事,主办此类赛事是最有效的国家营销方式之一,对主办国的经济、社会和文化有积极而深远的影响。国家与这三大赛事“联姻”是为主办国向全世界做的最有效的广告;
F1 and the World Cup par with the Olympic Games, known as the world’s three major sporting events, hosting such events is one of the most effective national marketing, the host country’s economy, society and culture have a positive and far-reaching impact. The “marriage” between the state and these three major events is the most effective advertisement for the host country to make to the whole world;