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从2006年开始,中国保健品行业开始进入复苏阶段,这个态势在新的一年里暂时不会有突破性的改变。但是,在保健品市场上,传统营销模式将受到挑战;在企业资本运作中,各企业正努力寻找新的生存方式,更有为数不少的企业在境外市场寻找新的发展空间。我国保健品市场基本上可以分为三大类:传统型保健品、现代型保健品以及功能型
Since 2006, China’s health care products industry has entered a recovery phase, and this situation will not have a breakthrough change in the new year. However, in the market for health products, the traditional marketing model will be challenged; in the operation of corporate capital, companies are trying to find new ways of survival, and a large number of companies are looking for new development space in the overseas market. China’s health product market can basically be divided into three categories: traditional health products, modern health products, and functional types.