论文部分内容阅读
会展旅游市场细分、特征分析是会展旅游市场开发实践所迫切需要的。本文选取会展参展商为研究对象,总结了他们在会展活动中的旅游消费特征,并以此提出了会展旅游市场开发的策略。一、引言会展旅游是城市旅游发展中的一个重要部分,它实际上是以城市会展业的发展为载体,在城市中举办各类展览会、博览会、交易会、招商会、学术交流会、庆典、节庆活动等的过程
MICE tourism market segmentation, feature analysis MICE market development practice is urgently needed. This paper selects exhibition exhibitors as the research object, summarizes their tourism consumption characteristics in the exhibition activities, and puts forward the strategies for the development of the MICE market. I. Introduction MICE is an important part of urban tourism development. It actually takes the development of MICE industry as the carrier, holding various exhibitions, fairs, trade fairs, investment promotion conferences, academic exchanges and celebrations in the cities , Festivals and other processes