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文章采用文献资料法、问卷调查法、数理统计法,对太原市网球消费者以及场馆进行调查。结果表明:网球消费主要集中在青年人、中年人以及文化程度较高、职业稳定的人群;我市网球消费属于大众消费,各年龄段消费水平不同,大多数人每周到场馆消费2至3次;从消费的频率、规模等方面看,太原市网球运动消费水平相对稳定且已具规模并有相当大的发展潜力;消费结构以实物形式的消费资料为主,服务形式的消费比例较小。
Articles using literature, questionnaires, mathematical statistics, Taiyuan tennis consumers and venues for investigation. The results show that: Tennis consumption mainly concentrates on young people, middle-aged people and people with higher education level and stable occupation; tennis consumption in our city belongs to mass consumption, with different levels of consumption for all ages. Most people consume 2-3 times per week In the aspect of consumption frequency and scale, the consumption level of tennis in Taiyuan is relatively stable and has a great potential for development. Consumption structure mainly consists of consumption data in the form of goods, and the consumption proportion of service forms is relatively small .