网络媒体以其新兴的与众不同的传播方式,改变着人们的生活,在受众中的影响越来越大,电视现场直播与网络直播日益走向融合。广播电视直播作为“广播电视节目的后期合成、播出,同时进行的播出方式”,随着事件的发生、发展进程同时制作和播出电视节目的播出方式,充分体现广播电视媒介传播优势。 With its emerging and distinctive modes of communication, online media have changed people’s lives and become more and more influential among audiences. Television live broadcasts and webcasts are increasingly converging. Radio and television broadcast as a “broadcast, broadcast and simultaneous broadcast at the same time” of broadcasting and TV programs. As the incident took place, the development process simultaneously produced and broadcasts the broadcast programs of television programs and fully demonstrated the advantages of radio and television media dissemination .