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会展旅游是我国旅游业新的增长点,是一种新颖、时尚的旅游方式和具有良好市场前景的旅游产品。根据会展旅游的概念和国内发展现状,对中小城市发展会展旅游的优势和问题进行了分析,并提出了相应的发展对策。即加强区域合作,完善行业管理体制,加强宣传促销,重视人才培养,确定发展目标等,以期为会展旅游发展成为一种综合性旅游产业提供有价值的参考。
Convention and Exhibition tourism is a new growth point of China’s tourism industry, is a novel and stylish way of traveling and tourism products with good market prospects. According to the concept of MICE tourism and the current situation in China, this paper analyzes the advantages and problems of MICE tourism development in small and medium-sized cities and puts forward corresponding development countermeasures. That is to strengthen regional cooperation, improve the industry management system, strengthen promotional activities, attention to personnel training, to determine the development goals, in order to MICE tourism development into a comprehensive tourism industry to provide valuable reference.