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互联网广告的主要作用是打知名度,但是从品牌的信赖度和品牌影响力构建上来看,传统媒体的宣传更显成效。2016年10月的上海广播节吸引了社会各界人士的广泛参与,同时也吸引了一批优秀品牌商的入驻。上海广播节不仅是上海广播电台打造融媒体平台的重要战场,也是各品牌商借力推广、提升品牌知名度和影响力的重要平台。在刚刚过去的上海广播节上,品牌商纽仕兰与上海广播合作,通过线上和线下的一系列宣传活动,成功将纽仕兰品牌推向更广泛
The main function of Internet advertising is to fame, but from the perspective of brand trust and brand influence, the promotion of traditional media is even more effective. The Shanghai Radio Festival in October 2016 attracted wide participation by people from all walks of life and attracted a number of outstanding brand names. The Shanghai Broadcasting Festival is not only an important battlefield for Shanghai Radio to build a financial media platform, but also an important platform for brands to leverage their efforts to promote and enhance brand awareness and influence. At the just-past Shanghai Radio Festival, brand retailer New Shilan partnered with Shanghai Broadcasting to successfully push the Nashillan brand to a broader audience through a series of online and offline promotions