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新媒体的快速发展为传统媒体的发展带来了机遇与挑战。随着互联网的蓬勃发展,广播电视媒体与新媒体的融合势在必行,新的变革对内容传播方式、传播广度与深度、新传播的管理都有着深刻影响。本文在分析新媒体下广播电视发展环境与变化的基础上深入剖析新媒体的发展对传播内容以及传播体系建设的影响。
The rapid development of new media has brought opportunities and challenges to the development of traditional media. With the vigorous development of the Internet, the integration of radio and television media with new media is imperative. The new changes have profound implications for the content dissemination methods, the breadth and depth of dissemination, and the management of new communications. Based on the analysis of the development environment and changes of radio and television in new media, this article deeply analyzes the influence of the development of new media on the content of communication and the construction of communication system.