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Horlick,一个牛奶制成的睡前饮料的著名英国品牌。正面临着—个严峻的问题,它们的核心消费者年龄正在老化,20-30岁的消费者数量不够多。Horlicks 决定利用公关配合其他的市场工具重新包装品牌。他们选择了
Horlick, a well-known British brand of milk made bedtime drink. Are facing a serious problem that their core consumers are aging and not enough consumers aged 20-30. Horlicks decided to use PR to repackage the brand in conjunction with other marketing tools. They have chosen