为了使自己的拳头产品汾煌可乐在饮料市场占一席之地,广东汾煌食品工业公司进行了详尽的市场调查,发现市场有利有弊。不利的是洋品牌可口可乐与百事可乐已占去2/3的市场,而国内的健力宝、非常可乐也销势看好,竞争相当激烈。论实力,汾煌可乐难与抗衡。但开发可乐型饮料的有利之处在于消费者已认可和接受了可乐饮料。另外,中国 Fen Huang Coke in order to make their fist products in the beverage market place, Fenghuang Guangdong Food Industry Company conducted a detailed market survey found that the market has pros and cons. The disadvantage is that foreign brands Coca-Cola and Pepsi have accounted for 2/3 of the market, while the domestic Jianlibao, Cola also very optimistic about the sales potential, the competition is fierce. On the strength, Fenhuang Coke difficult and contend. However, the advantage of developing cola drinks is that consumers have accepted and accepted cola drinks. In addition, China