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中国当下几乎所有的大型建造项目的媒体宣传,都是以其外部形象和象征寓言为关注点,也几乎所有建造项目的设计方案评标亦是如此。香港会展中心象征一只回归的“大龟”,上海金茂大厦象征“节节高”的宝塔(图1～2),北京某宾馆因其外形干脆采用中国传统“福”、“禄”、“寿”三星的形象,而被传为“恶俗”的代名词,即使是一些供日常使用的普通住宅,也要冠以“君临天下”,“东方赛邦”等名头,凡此种种,建造的外观总是具有主题思想,而且攀附上一些“大”而“虚”的国家意志、
The media coverage of almost all the major construction projects in present-day China is focused on its external image and symbolic allegory, as is the evaluation of design proposals for almost all construction projects. Hong Kong Convention and Exhibition Center symbolizes a return to the “big turtle”, Shanghai Jinmao Tower symbol of “high” pagoda (Figure 1 and 2), a hotel in Beijing because of its appearance simply use the traditional Chinese “blessing”, “Paul” The image of “longevity” samsung, which has been hailed as synonymous with “vulgarity,” even some common residences for daily use, must be branded as “Monarchy,” “Oriental Sinbong,” and other such names. Always have the theme of the appearance of thinking, but also cling to some of the “big” and “virtual” national will,