企业经营伴有风险,也伴有机遇。然而,机遇对于人,总带有一种隐蔽性,并不象“广告”那样总想让更多人知晓;机遇从不自我介绍,因此人们往往与它失之交臂。尽管如此,别具慧眼的经营者是从不让机遇从身旁溜走的,他们很有把握识别稍纵即逝的机遇,并对它另眼相待,大加利用。仅从广告宣传这一方面,我们就可以看到这些经营者们的风采。当年,三位美国太空人进行了人类首次登月探险,美国政府同时决定用电视转播实况。日本各电视机厂闻风而动,利用各种媒体作广告,在几周内一下子售出彩电280万台。 Business operations are accompanied by risks and opportunities. However, opportunities for people always have a kind of concealment. They do not always want more people to know like “advertisements”; opportunities never introduce themselves, so people often miss it. Despite this, the discerning operators never let the opportunity slip away from them. They are very confident in recognizing the fleeting opportunity, treating it with a different eye, and making greater use of it. Only from the aspect of advertising, we can see the elegance of these operators. Three U.S. astronauts conducted the first human moon expedition that year, and the U.S. government also decided to broadcast live on television. Every TV factory in Japan has been buzzing with the use of various media for advertising and sold 2.8 million TV sets in a matter of weeks.