当代视觉广告海报是艺术传播的主要媒介。招贴设计无疑是在图像学的基础之上,根据社会的发展,反应社会学、科学技术对应图像的思想和精神图像形象。一张海报暴露在每一个特定的社会背景下,生成的图像体现在外形设计和成像上。本文旨在对真正的图形理解方式进行研究,从招贴设计一个新的视角,使用新的科学方法,研究当代艺术的图像学创新思维。 Contemporary visual advertising posters are the main media of artistic communication. Placard design is undoubtedly based on the image of the study, according to the development of society, sociology, science and technology correspond to the image of the image and spiritual image. A poster is exposed in every particular social context, and the generated images are reflected in the shape design and imaging. The purpose of this paper is to study the true way of graphic comprehension, design a new perspective from the placard, and use the new scientific method to study the creative thinking of contemporary art.