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［目的］讲价“肿瘤宣传周”的效果。［方法］在1991年和1996年宣传周前后，分别进行了四次全市规模的抽样调查。［结果］①两次“宣传周”前后相比，肿瘤防治知识的平均得分分别提高了16．74％和12．18％，知识知晓春比例分别提高了9．5和17．5个百分点，知识贫乏者的比例分别降低了6．8和1．2个百分点，与预防肿瘤有关的良好生活习惯形成率分别提高了2．1～13．0和0．6～5．5个百分点。②1996年与1991年相比，人群肿瘤防治知识平均得分提高了46．79％，与预防肿瘤相关的良好生活方式的形成率则有明显提高，有的无变化，有的略有下降。③人们主要通过大众媒介（电视、电台和报刊）获取肿瘤防治知识，近年来，针对性面对面教育的覆盖面明显上升。［结论］“宣传周”活动对普及防癌抗癌知识、促进健康生活方式的形成是有效的，应及时了解人群对肿瘤防治健康教育的需求，调整宣传策略和方向，提高健康教育的效果。
[Objective] To discuss the effectiveness of the “tumor awareness week”. [Methods] Before and after the publicity weeks in 1991 and 1996, four citywide sample surveys were conducted. [Results] 1 The average scores of cancer prevention and control knowledge increased by 16.74% and 12.18% respectively before and after two “Awareness Weeks”, and the proportion of knowledge-awareness springs increased by 9.5 and 17.5% respectively. The proportion of knowledge-poor people decreased by 6.8 and 1.2 percentage points respectively, and the rate of good habits associated with the prevention of cancer increased by 2.1 to 13.0 and 0.6 to 5.5 percentage points, respectively. 2 Compared with 1991, the average score of population cancer prevention and control knowledge increased by 46.79%. The rate of formation of a good lifestyle related to the prevention of cancer has increased significantly, and some have not changed, and some have slightly decreased. 3 People obtain knowledge on cancer prevention mainly through the mass media (television, radio and newspapers). In recent years, the coverage of targeted face-to-face education has increased significantly. [Conclusion] The “Awareness Week” campaign is effective in popularizing anti-cancer knowledge and promoting the formation of a healthy lifestyle. It is necessary to understand the population’s need for cancer prevention and health education, adjust the propaganda strategies and directions, and improve the effectiveness of health education.