吴维鸿麦肯创意人,从业7年,经验丰富,作为创意人却以甲方的身份参与戛纳营销组的比赛,不一样的视角看戛纳,给我们带来对创意节的别样解读。以前我一直觉得戛纳是个飞机场有很多飞机稿,但到那边去才发现获得全场大奖的、获金奖的全是一些有实效性的稿子,它们真的是可以帮助公司销售以及理念推广,真正可以达到营销甚至公关的目的,这是对我以前观念的一个很大的改变。像日本有很多都是中层去的,他们是很早之前就对员工 Wu Weihong McCann is a creative person with seven years of experience and rich experience. As a creative person, he took part in the Cannes Marketing Team competition as a member of Party A. From a different perspective, Cannes has brought us different interpretations of the Festival. I used to think that Cannes was an airport with a lot of airplane drafts, but when they went there, they discovered that the gold medals that won the grand prizes were all practical articles that really helped the company to sell and promote ideas. The goal of marketing and even public relations can really be achieved. This is a big change to my previous concept. As many Japanese companies are middle class, they are very early