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分析了我国科普期刊的现状,从改革办刊理念机制、加强编辑队伍建设、实施品牌战略、讲究市场营销等方面阐述了其发展对策。
This paper analyzes the status quo of popular science journals in our country, expounds its development countermeasures from the aspects of reforming the concept mechanism, strengthening the editorial team building, implementing the brand strategy and paying attention to marketing.