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随着社会的发展和科学技术的进步,越来越多的现代化技术已经融入到了人们的视野中,三网融合对广电产业的影响也更加重要。在数字化的背景下,我国已经出现了多家传媒机构,并且在未来的发展中将会实现从创新式的发展。本文笔者将会针对三网融合对广电产业的挑战进行简单的分析,并对广电产业应对三网融合的对策等内容进行具体的阐述。
With the development of society and the advancement of science and technology, more and more modern technologies have been incorporated into people’s perspectives. The impact of triple play on the broadcasting industry is even more important. In the digital context, China has already had a number of media organizations and will achieve innovative development in the future. The author of this article will conduct a simple analysis of the challenges faced by the broadcasting industry for the triple play and elaborate on the measures that should be taken by the broadcasting and TV industry to cope with the triple play.