论文部分内容阅读
新技术正在瓦解传统意义上的广告,新形式的广告正在展开。IBM商业价值研究院的一份报告显示,2010年,来自游戏、手机、在线以及交互式电视促销的收入预计将达到600亿美元,或者说占据整个数字内容市场广告收入的45%。利用这些新兴广告频道的商人正在寻求使其支出最优化的更加有效的途径,并且对个人广告的前景兴奋异常。电信公司也开始意识到,广告能成为收入的一个重要来源。
New technologies are disrupting traditional advertising, and new forms of advertising are beginning to unfold. A report from the IBM Institute for Business Value shows that in 2010 revenues from games, mobile phones, online and interactive TV sales are expected to reach 60 billion U.S. dollars, or 45% of advertising revenue for the entire digital content market. Businesses utilizing these emerging advertising channels are looking for more effective ways to optimize their spending and are excited about the prospect of personal advertising. Telecoms companies are also beginning to realize that advertising can be an important source of revenue.