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也许万事万物都要经历轮回,市场总是会在适当的时间给一些后来者以机会。在移动互联网时代,作为2G市场失意者的中国联通和作为移动新人的中国电信都表现出了强劲的发展势头。中国电信“天翼”一开始就以“移动互联网手机”的概念推出,之后“有天翼才够智能”彻底将自己的品牌定位在移动互联网时代;中国联通更是完全寄情于终端,依托iPhone转变形象、拉拢客户、开拓市场。与此迥然不同的是,中国移动在3G的路上一直放不开手脚,而以此为基础的3G品牌G3更是雷声大雨点小,在与“天翼”、“沃”的较量中显得不够自信。与其他两大运营商不同,中国移动的移动互联网转型必然是立足于传统优势基础之上的创新与突破。作为行业的领导者,作为传统优势的保持者,作为绝大部分用户的使用者,中国移动在移动互联网时代需要做好“四个经营”。
Maybe everything goes through reincarnation, and the market will always give some latecomers the chance at the right time. In the mobile Internet era, both China Unicom, a 2G market loser, and China Telecom, as a mobile rookie, have shown strong momentum of growth. China Telecom “Tianyi” was launched with the concept of “mobile Internet phone” from the outset, after which “only Tianyi is smart enough” to completely locate its own brand in the era of mobile Internet; China Unicom is completely dedicated to Terminal, relying on the iPhone to change the image, win over customers, develop new markets. This is very different from that, China Mobile has been on the road in the 3G hand and foot, but based on this 3G brand G3 is thunder and rain smaller, with the “Tianyi”, “Wow” Contest does not seem confident enough. Different from the other two operators, China Mobile’s mobile Internet transformation must be based on the traditional advantages of innovation and breakthroughs. As a leader in the industry, as the holder of traditional advantages, as the user of most users, China Mobile needs to do a good job of “four operations” in the mobile Internet era.