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  5. Showing to Friends or Strangers? The Relationship Orientation Influences the Effect of Social Exclus

Showing to Friends or Strangers? The Relationship Orientation Influences the Effect of Social Exclus

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户：cmfu2008
【摘 要】
：
Many research showed that social exclusion could lead individuals to conspicuous consumption,but extant research just concern about social exclusion itself,which do not consider the relationship(such
【作 者】
：
Shichang Liang Yaping Chang Yun He 
【机 构】
：
Sun Yat-Sen Business School,Sun Yat-Sen University
【出 处】
：
华人学者营销协会,对外经济贸易大学
【发表日期】
：
2017年6期
【关键词】
：
social exclusion conspicuous consumption relationship-orientation selfesteem com 
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　　Many research showed that social exclusion could lead individuals to conspicuous consumption,but extant research just concern about social exclusion itself,which do not consider the relationship(such as friends or strangers)in social exclusion.The present research was to address this gap through taking relationship orientation as a boundary condition between social exclusion and conspicuous consumption.
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